September 12, 2017

Haters gonna hate.  No matter where you turn, people tend to be more negative than positive.  It's crazy but people feel safer putting something down or dismissing it rather than finding out more. No matter how great your cause or how unbelievable your product, expect people to say it won't work.  Here are a few tips to turn that negativity into fuel for your dreams.

How to Deal with Naysayers

Never let naysayers slow you down. You should take them seriously, but not personally. So when dealing with acquaintances, friends, and loved ones who may have a different paradigm than you, use these solutions:

First learn to identify them. Sometimes we don’t realize that someone is being a naysayer. They may be a close friend or spouse o...

September 6, 2017

Conditioned thinking can often hold us captive.

What is conditioned thinking? It is the process our brain goes through when it has been exercised repeatedly to think a certain way. Conditioned thinking is to our mind, like weight lifting is to our muscles or running is to a marathoner. With a marathon, you get the first mile into the race and your muscles take over, as they know what to do and how to do it. Our brain is the same way.

The signs we see every day are great examples of conditioned thinking. You will immediately know the color of a STOP sign. It may take some counting, but you’ll eventually get how many sides the sign has as well. For reference, the answers are Red and Eight. Now, what you choose to do when you approach a st...

August 23, 2017

You may have heard the quote, “If you’re the smartest person in the room, you better find another room.” I completely agree with this concept. If you are the smartest one in the room, there’s no way to push or stretch yourself. Also, it removes some humility, which is essential to learning.

I commonly refer to my days playing basketball. In my first year of college, I played in a summer pro league in Southern California that had a mix of former, semi-pro, and NBA players. The experience of sharing the court with them made my game explode. I was motivated and pushed in ways I hadn’t experienced before.  Even though I would get outplayed, dunked on, blocked, manhandled, etc. every single day, it made me a much better player.  When the rea...

May 19, 2017

Growing up, my Pa was my EVERYTHING. I come from humble beginnings. My grandfather a minister and teacher, my grandmother also a teacher, my mom a teacher and m

May 10, 2017

I love and hate the word REGRET.  It's the truest form of self awareness someone can have.  If you regret something, it means you know that the outcome could have been different if you would have made different decisions.  Regrets happen in every part of lyfe; in romance, with your kids, your family, your career, your education, your finances, the list goes on and on.

May 8, 2017

It's a movement. It's a message. It's a way of lyfe. Our goal here at lyfeBeast is simple, we want to advise the young generations on how to fulfill their dreams.  How to start a business, how to do what you love, how to work for yourself and not for anyone else.

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Thomas Shultz

Founder - Managing Partner


"No company that exists today in the Insurance and Financial Services industry is ever going to figure out how to connect with Millennials and Generation Z.  We will change that. "

"Lyfe is all about choices.  The secret to having a happy and successful life is first to understand that everyone that has ever invented or created anything is no different than you, they just got out of their comfort zone and took a risk."

—Thomas Shultz

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September 22, 2017

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7400 East McCormick Parkway, Suite A-100, Scottsdale, AZ 85258

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